Tourism continues momentum



Tourism continues momentum

Tourism continues momentum

23 March 2015

By Mareletta van Zyl

Montagu-Ashton Tourism continues its year of Momentum ...

Momentum : the strength or force that something has when it is moving - the strength or force that allows something to continue or to grow stronger or faster as time passes

Montagu-Ashton is proud to report and share the good news that Tourism in our towns is showing a constant momentum since 2013.
This was made very clear at the Montagu-Ashton Tourism Association (MATA) AGM on 30 September 2014 where the theme for the evening was about A Year of Momentum and Proof.
Momentum we can see, as a result of constant hard work and collaboration - now evident in the increasing number of visitors, increasing number of tourism offerings and increasing turnover for all; also evident in the positive feedback and highly successful sharing on Social media and constant media coverage.
Proof that can be seen in the numbers ... with increasing walk-in numbers that visit our Tourism Information office on Bath street. A visible increase in turnover for 2014 for most of the MATA members and probably the most important statistic: Visiting feet - that stayed in Montagu each month.
July - 13 122
August - 12 025
September - 14 228
October - 20 558
November - 20 150
December - 25 829
Then January with a staggering total of almost 36 000!
At a recent Members' Meeting on Wednesday the 11th of March, held at Montagu Springs, the message was strengthened even further by sharing some great ideas and possible opportunities that became evident over the busy holiday season. MATA members, old and new, all agreed that there is a strong vibe of positivity in our lovely towns and in the Tourism businesses in and around our towns.
This message and the importance of Tourism for economic growth and development in the Western Cape, was supported with a recent presentation from Minister Alan Winde, as part of the regular TAE Partnership Tourism Plenary sessions where Montagu-Ashton Tourism is well represented.
To quote Minister Winde (Minister of Economic opportunities and Tourism in the Western Cape): "Tourism is the engine room of the economy of the Western Cape" - this was evident when The National Tourism Strategy came up for review; the statistics show that Tourism is right at the top when looking at the number of formal jobs contracted and the gross value added - which leads to a natural conclusion that Project Khulisa, focusing on "Game Changers" for the Western Cape Economy and growth - will focus on Tourism as a very important Game Changer to accelerate growth and job creation in our province.
All said and "proved" - the passion and commitment to make a town a successful tourism destination and at the same time a unique destination that leaves lasting memories and guarantees economic growth for all, is still in our hands and our hearts as the role players in tourism.
Thank you to the community and the people of Montagu and Ashton for the passion and the collaborative efforts that make us all proud.