Industry Surveys optimistic



Industry Surveys optimistic

06 December 2010

Cape Town Tourism Industry Surveys Reveal Cautious Optimism for Summer 2010/2011
Cape Town Tourism has launched a series of tourism surveys to better understand and prepare for the summer season ahead. The results of these surveys, repeated at key intervals throughout the peak season period, along with information from Cape Town Tourism’s sixteen Visitor Information Centres (VICs) and industry stakeholders, will be used to identify tourism trends post-World Cup, the reaction of key and emerging source markets, as well as market and industry trends.
Early survey results indicate cautious optimism for the coming summer season, with the majority of respondents in all sectors feeling happy with the exposure that Cape Town and South Africa received during the FIFA World Cup™.
Concerns by some about the strengthening Rand and ongoing recession; as well as the notion that many international travellers exhausted their leave and disposable funds on their holiday to South Africa for the FIFA World Cup™ tournament, have given rise to fears of a below-average summer season in 2010.
In contrast, others reported feeling more positive, expecting that regular, domestic midyear travellers who postponed their holidays during the June/July period will visit Cape Town this summer.
Safety and security concerns remain the biggest stumbling block to tourism growth in South Africa and visitor and tourist safety remains a top priority for Cape Town Tourism. A Cape Town Visitor Safety and Support plan was developed in 2005 and outlines an integrated approach to incident management. A Visitor Safety and Security Forum is also in place, where interested Cape Town Tourism industry members, safety and security agencies, stakeholders and major attractions collectively work to formulate, activate and track the progress of projects that ensure a safer City for visitors.
More information on the survey is available at www.capetown.travel